Services Marketing Essay Sample-Service: deeds, efforts, or performances-Goods: objects, devices or things-The distinction between goods and services is not perfectly clear-A product can be classified as either a good or a service.
Product marketing also differs from other and all the other functions of the organization such as communication marketing, strategies, marketing, online marketing, advertising, etc. It is a continuous process of maximizing profit by promoting a product and selling the same to audiences mostly people who need the product, it also creates a requirement of the product in audiences.
Stated simply, Services Marketing refers to the marketing of services as against tangible products. As already discussed, services are inherently intangible, are consumed simultaneously at the time of their production, cannot be stored, saved or resold once they have been used and service offerings are unique and cannot be exactly repeated even by the same service provider.
Essay Marketing: Marketing Of Services. MARKETING HEALTH CARE SERVICES According to Berkowitz (2010), marketing of services is more challenging because of their unique elements, given that they are not tangible. Services differ from products on five components, which is referred to as the five I’s.
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Services: definitions. The American Marketing Association defines services marketing as an organisational function and a set of processes for identifying or creating, communicating, and delivering value to customers and for managing customer relationship in a way that benefit the organisation and stake-holders. Services are (usually) intangible economic activities offered by one party to another.
CONTINUUM LEARNING PTE LTD 7Ps of Services Marketing Companies are competing strategically through service quality for greater differentiation in today's competitive marketplace. Successful companies focus on the services-dominant paradigm with investment in people, technology, human resources policies, and compensation linked to service performance of employees.
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